Are you LinkedIn Typecast?

In this post I talk about building your brand around a niche topic and how it can lead to ‘digital typecasting’ – where online personas are often limited to a single theme or niche. By focusing intensely on a specific subject, individuals can boost their visibility and credibility in the digital space. This strategy can be a powerful tool for building an online brand and growing a loyal follower base. But what happens when this typecast becomes restrictive? I argue that is is more fulfilling to embrace the opportunity to present our multi-dimensional selves online.